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</Script><<陈老师课堂>>重点难点点拨 高三英语 Unit 5
Lesson 18
1.The development of radio, television, cinema, nagazines and newspapers has gone hand in hand with the development of advertising. 广播，电视，电影，杂志，报纸的发展与广告业的发展是齐头并进的。1). go with 和……在一起；与……相匹配；与……相协调；伴随；e.g. Poverty goes with laziness. 贫穷和懒惰，形影不相离。Her blouse doesn’t go with her skirt. 她的衬衫与她的裙子不相配。We must go with the times. 我们必须跟上时代的步伐。I want some tapes to go with this book. 我要一些与这本书相配的磁带。 go without 没有……也忍受过去; e.g. Some people can’t go without cigarette in an hour. 有些人一个小时不抽烟都不能忍受。In the past I often had to go without supper. 过去我常常没有晚饭吃。2). hand in hand 手拉手；联在一起地（喻关系密切）；同时发生；e.g. They walked away hand in hand half an hour ago. 他们手拉着手走了半小时了。They are going to act hand in hand. 他们准备联合行动。Dirt and disease go hand in hand. 肮脏和疾病是分不开的。
2.Since it increases production, the price can be reduced. 因为广告增加了产量，所以产品的价格也会降低。reduce 缩减；减少；e.g. The fat man are trying to reduce his weight. 那个肥胖男子在减肥。The only way is to reduce expenses. 唯一的办法是减少开支。 reduce to 使处与……状态；使变为……；The city was reduced to ashes in the war. 战争使该城市化为灰烬。He has been reduced almost to skin and bones by illness. 他病得皮包骨头。reduce to减少到；reduce by 减少了； e.g. The number of milu deer has reduced from 10,000 to less than 200 during the 18th century; that is to say, the number had reduced by 9,800. 在十九世纪，麋鹿的数量从一万只猛减到不到两百只。也就是说，减少了九千八百只。 from 表示变化的起点，从……；to 表示变化的终点，到……；by 表示变化了的程度；
3.Mail or gifts posted by companies to costomers is another way of advertising. 公司给顾客寄出去的邮件或礼品是另一种广告方式。gift n. 礼品；赠品；天赋；天分；have a gift for… 有……的天赋；e.g. Flowers are the usual gift for a sick man. 鲜花通常作为礼物送给病人。He received a lot of birthday gifts. 他收到了许多生日礼品。He has a gift of speaking well. 他天生的能言善语。I have always been able to learn languages easily; it’s a gift. 我学习语言从来都是非常容易，这是天赋。My parents made a gift of 100,000 yuan to my son at his wedding. 我的父母双亲在我儿子结婚时给了十万元彩礼。
4.Also present will be a person who thinks up an idea for an advertisement, and a person who will buy space in newspaper or time on TV. 出席会议的还有广告 的策划者，以及将要买下报纸篇幅或电视时间的人。 think up 想出来 e.g. The girls thought up many good ideas. 女孩子们想出来许多好主意。He put his whole heart into thinking up ways to improve the quality of teaching English. 他
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把全部心事都用来想办法提高英语教学质量。
5.If the company agrees, they may try it out in a small part of the country to see if product sales increase as a result of the advertisement. 如果该企业同意，他们也许会在这个国家的小范围内试验一下，看看这则广告会不会带来产品销售量的提高。try out 试验；试用；参加……选拔； The idea seems good but it needs to be tried out. 这个想法似乎很好，但必须经过试验。I will try it out and see if it works. 我来试试，看看是否能行。You should be tried out for three months before a decision is made about your future. 你必须先试用三个月然后才能决定是否被录用。Wilma and her collage teammates also tried out for the relay race. 威尔玛和她的大学同学还一起参加了接力选拔赛 Over twenty of the comrades came to try out for the headmaster of our school. 二十多位同志来参加了我们学校的校长选拔活动。
6.If the advertising fails, have no effect on sales, the whole program will be reviewed. 如果广告失败，对产品销售不起作用，整个节目就得重新评估。have no effect on sth. / sb. 对……没有影响；have an effect on sb. / sth. 对 ……有影响; e.g. The TV play “ The Long March ” has quite an effect on the young people. 电视剧《长征》对青年人影响很大。
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